TY  - BOOK
AU  - Arthur Meidan,Barbara Lewis,Luiz Moutinho
AU  - Moutinho,Luiz
TI  - FINANCIAL SERVICES MARKETING
SN  - 1861524536
U1  - 332.10688 
PY  - 1997///
CY  - 
PB  - Dryden Press, London
KW  - Financial Services Industry -- Marketing
KW  - Financial Institutions -- Marketing
KW  - Marketing
ER  -