TY  - BOOK
AU  - Mcdonald,Malcolm
AU  - Dunbar,Ian
TI  - MARKET SEGMENTATION
SN  - 033373369X
U1  - 658.83 
PY  - 1998///
CY  - 
PB  - Palgrave, Hampshire
KW  - Marketing Research
KW  - Market Segmentation
ER  -