TY  - BOOK
AU  - Hutt,Michael D
AU  - Speh,Thomas W
TI  - BUSINESS MARKETING MANAGEMENT
SN  - 9812438882
U1  - 658.804 
PY  - 2004///
CY  - 
PB  - Thomson Learning, Inc., Australia
KW  - Industrial Marketing -- Managemen T-- Case Studies
N1  - Includes Bibliographical References And Index
ER  -