TY  - BOOK
AU  - Raju,M S,Xardel,Dominique
TI  - CONSUMER BEHAVIOR
SN  - 812591532X
U1  - 658.834 
PY  - 2004///
CY  - 
PB  - Vikas Publishing House Pvt. Ltd.,New Delhi
KW  - Consumer Behavior
KW  - Motivation (Marketing)
N1  - Includes Index
ER  -