TY - BOOK AU - Clow,Kenneth E. AU - Baack,Donald TI - INTEGRATED ADVERTISING, PROMOTION, & MARKETING COMMUNICATIONS SN - 8120324501 U1 - 659.1 PY - 2003/// CY - PB - Prentice Hall Of India Pvt. Ltd., New Delhi KW - Communication In Marketing KW - Advertising N1 - With Cd-Rom ER -