TY  - BOOK
AU  - Clow,Kenneth E.
AU  - Baack,Donald
TI  - INTEGRATED ADVERTISING, PROMOTION, & MARKETING COMMUNICATIONS
SN  - 8120324501
U1  - 659.1 
PY  - 2003///
CY  - 
PB  - Prentice Hall Of India Pvt. Ltd., New Delhi
KW  - Communication In Marketing
KW  - Advertising
N1  - With Cd-Rom
ER  -