TY  - BOOK
AU  - Lamb,Charles W.,Hair,Joseph F.
AU  - Mcdaniel,Carl
TI  - MARKETING
SN  - 9812435123
U1  - 658.8 
PY  - 2004///
CY  - 
PB  - Thomson Learning, Inc., Australia
KW  - Markweting
ER  -