TY  - BOOK
AU  - Hoffman,K. Douglas
AU  - Bateson,John E.G.
TI  - ESSENTIALS OF SERVICES MARKETING
SN  - 9812406034
U1  - 658.8 
PY  - 2002///
CY  - 
PB  - Thomson, Singapore
KW  - Services Industries -- Marketing
ER  -