TY  - BOOK
AU  - Pride,William M.
AU  - Ferrell,O. C.
TI  - MARKETING
SN  - 8177225200
U1  - 658.8 
PY  - 2005///
CY  - 
PB  - Biztantra, New Delhi
KW  - Marketing
N1  - Includes Bibliographical References And Index
ER  -