TY  - BOOK
AU  - Mentzer,John T.
AU  - Moon,Mark A.
TI  - SALES FORECASTING MANAGEMENT
SN  - 8178295059
U1  - 658.818 
PY  - 2005///
CY  - 
PB  - Response Books, New Delhi
KW  - Sales Forecasting -- Management
KW  - Marketing Research -- Management
ER  -