TY - BOOK AU - Creveling,Clyde M.,Hambleton,Lynne AU - Mccarthy,Burke TI - SIX SIGMA FOR MARKETING PROCESSES SN - 013199008X U1 - 658.802 PY - 2006/// CY - PB - Pearson Education, Inc., Upper Saddle River KW - Marketing -- Management KW - Marketing -- Quality Control KW - Six Sigma (Quality Control Standard) ER -