TY  - BOOK
AU  - Wertime,Kent
TI  - BUILDING BRANDS AND BELIEVERS
SN  - 0470820675
U1  - 658.8342 
PY  - 2002///
CY  - 
PB  - John Wiley & Sons (Asia) Pte. Ltd., Singapore
KW  - Brand Choice
KW  - Marketing -- Psychological Aspects
KW  - Consumer Behavior
ER  -