TY  - BOOK
AU  - Simon,Francoise
AU  - Kotler,Philip
TI  - BUILDING GLOBAL BIOBRANDS
SN  - 074322244X
U1  - 660.60688 
PY  - 2003///
CY  - 
PB  - Free Press, New York
KW  - Biotechnology Industries
KW  - Biotechnology -- Marketing
KW  - Pharmaceutical Biotechnology Industry
ER  -