658.812 / R279
RELATIONSHIP MARKETING
/ GAINING COMPETITIVE ADVANTAGE THROUGH CUSTOMER SATISFACTION AND CUSTOMER RETENTION
.- Springer-Verlag, Berlin, 2000
.- xvii,459 .
ISBN: 3540669426
Subject Headings:
Relationship Marketing;
Customer Services -- Management;
Customer Relations -- Management;
Copy Details:
Acc. No.: A137833, Full Call No.: 658.812 R279, Item type: Books , Location: General Stacks,
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