TY  - BOOK
AU  - Eastman,Susan Tyler,Ferguson,Douglas A.
AU  - Klein,Robert A.
TI  - MEDIA PROMOTION AND MARKETING FOR BROADCASTING, CABLE, AND THE INTERNET
SN  - 0240807626
U1  - 384.550688 
PY  - 2006///
CY  - 
PB  - Elsevier,Amsterdam
KW  - Television Broadcasting -- Marketing
KW  - Radio Broadcasting -- Marketing
KW  - Cable Television -- Marketing
ER  -