TY  - BOOK
AU  - Kasper,Hans,Helsdingen, Piet Van
AU  - Gabbott,Mark
TI  - SERVICES MARKETING MANAGEMENT
SN  - 0470091169
U1  - 658.8 
PY  - 2006///
CY  - 
PB  - John Wiley And Sons Ltd.,Chichester
KW  - Service Industries -- Marketing -- Management
KW  - Customer Services -- Marketing -- Management
ER  -