TY  - BOOK
AU  - Pringle,Peter K.
AU  - Starr,Michael F.
TI  - ELECTRONIC MEDIA MANAGEMENT
SN  - 024080872X
U1  - 384.54068 
PY  - 2006///
CY  - 
PB  - Elsevier, Amsterdam
KW  - Broadcasting -- Management
KW  - Television Stations -- Management
KW  - Radio Stations -- Management
ER  -