TY  - BOOK
AU  - Grover,Rajiv
AU  - Vriens,Marco
TI  - THE HANDBOOK OF MARKETING RESEARCH
SN  - 141290997X
U1  - 658.83 
PY  - 2006///
CY  - 
PB  - Sage Publications, Thousand Oaks
KW  - Marketing Research
ER  -