TY  - BOOK
AU  - Sumathi,S.
AU  - Saravanavel,P.
TI  - MARKETING RESEARCH AND CONSUMER BEHAVIOUR
SN  - 8125914765
U1  - 658.8342 
PY  - 2003///
CY  - 
PB  - Vikas Publishing House Pvt. Ltd., New Delhi
KW  - Consumer Behavior
KW  - Marketing Research
ER  -