TY  - BOOK
AU  - Lee,Kiefer
AU  - Carter,Steve
TI  - GLOBAL MARKETING MANAGEMENT
SN  - 0195682157
U1  - 658.84 
PY  - 2006///
CY  - 
PB  - Oxford Univ. Pr., New Delhi
KW  - International Business Enterprises -- Management
KW  - Strategic Planning
ER  -