TY  - BOOK
AU  - Bruner, Gordon C.
AU  - Hensel, Paul J.
TI  - Marketing scales handbook: a compilation of multi-item measures [v.3]
SN  - 0877572267
U1  - 658.83 
PY  - 1992///
CY  - Chicago
PB  - American Marketing Association
KW  - Marketing research - Statistical methods -- Handbooks, Manuals, etc
KW  - Scaling (Social Sciences) -- Handbooks, Manuals, etc
ER  -