TY  - BOOK
AU  - Lodish,Leonard M.,Morgan,Howard L.
AU  - Archambeau,Shellye
TI  - MARKETING THAT WORKS
SN  - 8131713776
U1  - 658.8 
PY  - 2007///
CY  - 
PB  - Wharton School Publishing, Usa
KW  - New Business Enterprises -- Management
KW  - Business Enterprises -- Management
KW  - Marketing -- Management
ER  -