TY  - BOOK
AU  - Percy,Larry
AU  - Elliott,Richard
TI  - STRATEGIC ADVERTISING MANAGEMENT
SN  - 0199274894
U1  - 659.1 
PY  - 2005///
CY  - 
PB  - Oxford Univ. Pr., Oxford
KW  - Sales Promotion
KW  - Advertising -- Management
KW  - Strategic Planning
ER  -