TY  - BOOK
AU  - Van Gelder,Sicco
TI  - GLOBAL BRAND STRATEGY
SN  - 0749442131
U1  - 658.827 
PY  - 2004///
CY  - 
PB  - Kogan Page, London
KW  - Brand Name Products -- Planning
KW  - Brand Name Products -- Marketing
KW  - Brand Name Products -- Management
ER  -