TY - BOOK AU - Das, Satya P. TI - Microeconomics for business SN - 9780761935926 U1 - 338.5 PY - 2007/// CY - New Delhi PB - Sage Publications KW - Managerial economics KW - Microeconomics KW - Managerial economics -- India N1 - Setting norms -- Introduction -- Demand -- Supply -- Consumer behaviour -- Applications of consumer theory -- Demand estimation and forecasting -- Demand for assets -- Types of firms, their goal and production -- Costs of production and the financing of a firm -- Profit-maximisation, perfect competition and the supply curve -- Demand, supply and market equilibrium -- Optimality of a competitive market structure, market failure and corrective measures -- Game theory and economic applications -- Monopoly -- Monopolistic competition and oligopoly -- Factor markets. ER -