TY  - BOOK
AU  - Bijapurkar, Rama
TI  - We are like that only: understanding the logic of consumer India
SN  - 9780670999446
U1  - 339.47 
PY  - 2007///
CY  - New Delhi
PB  - Penguin Books
KW  - Consumers--India.
KW  - Consumption (Economics)--India
N1  - Includes bibliographical references (p. [275]-276) and index
ER  -