TY  - BOOK
AU  - Floor, Ko
TI  - Branding a store: how to build successful retail brands in a changing marketplace
SN  - 0749451688
U1  - 658.827 
PY  - 2007///
CY  - London
PB  - Kogan Page
KW  - Retail Trade
KW  - Brand Name Products -- Marketing
KW  - House Brands -- Marketing
ER  -