TY  - BOOK
AU  - Vanauken, Brad
TI  - Brand aid: an easy reference guide to solving your toughest branding problems and strengthening your marketing position
SN  - 9780814406816
U1  - 658.827 
PY  - 2003///
CY  - New York
PB  - Amacom
KW  - Brand name products -- Management
ER  -