TY  - BOOK
AU  - 
AU  - Sheth, Jagdish N., Ed.
AU  - Sisodia, Rajendra S., Ed.
TI  - Does marketing need reform?: fresh perspectives on the future
SN  - 9788184050509
U1  - 658.8 
PY  - 2009///
CY  - New Delhi
PB  - Reference Press
KW  - Marketing
ER  -