TY  - BOOK
AU  - Loch, Christoph H.
AU  - Kavadias, Stylianos
TI  - Handbook of new product development management
SN  - 9780750685528
U1  - 658.775 
PY  - 2008///
CY  - Amsterdam
PB  - Elsevier
KW  - New products
N1  - Includes bibliographical references and index
ER  -