TY  - BOOK
AU  - Dwyer, F. Robert
AU  - Tanner, John F.
TI  - Business marketing: connecting strategy, relationships and learning
SN  - 9780071263436
U1  - 658.8 
PY  - 2009///
CY  - Boston
PB  - Mcgraw-Hill
KW  - Marketing
N1  - Mcgraw-Hill International Edition; Includes bibliographical references and index
ER  -