TY  - BOOK
AU  - Velayudhan, Sanal Kumar, 1955-, ed.
TI  - Marketing to rural consumers: understanding and tapping rural market potential
SN  - 9788174467201
U1  - 338.10954 
PY  - 2009///
CY  - New Delhi
PB  - Excel Books
KW  - Farm produce--India--Marketing--Congresses
KW  - Farmers as consumers--India--Congresses
KW  - Rural development--India--Congresses
N1  -     
    
   


N2  -  
Contributed articles presented at the conference on Marketing to Rural Consumers--Understanding and Tapping the Marketing Potential, held at IIM, Kozhikode in April 2008

ER  -