658.802  / K56b <br/>
Kim, W. Chan <br/>
       Blue ocean strategy : how to create uncontested market space and make the competition irrelevant 
 / W. Chan Kim and Renee Mauborgne 
 .- Boston: Harvard Business School Press,  2005 
 .- xv, 240p . 
<br><u>ISBN:</u> 9781591396192 
<br/><u>Subject Headings:</u> <br/>New Products;
<br/><U>Author Added Entry: </u><br/>Mauborgne, Renee;
<br><U>Copy Details:</u><br> Acc. No.: <b>A168104</b>, Full Call No.: 658.802 K56b,   Item type:  Books , Location: General Stacks, <br><b>------------------------- --------------------- ------ --------- ------- ------- --------- -------- </b><br>