TY  - BOOK
AU  - Blattberg, Robert C.
AU  - Kim, Byung-Do
TI  - Database marketing: analyzing and managing customers
SN  - 9788184893847
U1  - 658.872 
PY  - 2008///
CY  - New Delhi
PB  - Springer
KW  - Database marketing
N1  - Springer International Edition; Includes bibliographical references and index
ER  -