TY  - BOOK
AU  - Joachimsthaler, Erich
TI  - Hidden in plain sight: how to find and execute your company's next big growth strategy
SN  - 9781422101650
U1  - 658.406 
PY  - 2007///
CY  - Boston
PB  - Harvard Business School Press
KW  - New product
N1  - Includes Bibliographical Refrences And Index
ER  -