TY  - BOOK
AU  - Kerber, Ronald L.
AU  - Laseter, Timothy M.
TI  - Strategic product creation: deliver customer satisfaction from every level of your company
SN  - 9780071486552
U1  - 658.575 
PY  - 2007///
CY  - New York
PB  - Mcgraw-Hill
KW  - New products
ER  -