TY  - BOOK
AU  - Kotler, Philip
AU  - Kartajaya, Hermawan
TI  - Marketing 3.0: from products to customers to the human spirit
SN  - 9780470598825
U1  - 658.8 
PY  - 2010///
CY  - Hoboken
PB  - John Wiley & Sons
KW  - Marketing
ER  -