TY  - BOOK
AU  - Wi, Jong H.
TI  - Innovation and strategy of online games
SN  - 9781848163560
U1  - 338.477948 
PY  - 2009///
CY  - London
PB  - Imperial College Press
KW  - Electronic games industry
KW  - Technological innovations
KW  - Video games industry
N1  - Includes bibliographical references (p. 211-214) and index.

; Innovations in the game industry : online games versus offline games -- Business models and corporate strategy -- Virtual societies and economics of online games -- The formation process of the Korean online game industry -- Factors promoting growth of the online game industry -- Global development and marketing strategies of Korean online games -- International comparison of online game users
N2  -    
    


ER  -