Legends in marketing [8 Vol.] - Sheth, Jagdish N.; Krishnan, Balaji C., Ed. (New Delhi Sage Publications, 2010)
Contents: v. 1. Consumer behavior: conceptual foundations -- v. 2. Consumer behavior: empirical research - v. 3. Visioning the future - v. 4. International marketing - v. 5. Managerial marketing: the early years - v. 6.Managerial marketing: current thought - v. 7. Organizational buyer behavior - v. 8. Relationship marketing
Keywords: International marketing