TY - BOOK AU - Sheth, Jagdish N. AU - Krishnan, Balaji C., Ed. TI - Legends in marketing [8 Vol.] SN - 9788132103004 U1 - 658.80092 PY - 2010/// CY - New Delhi PB - Sage Publications KW - International marketing N1 - Contents: v. 1. Consumer behavior: conceptual foundations -- v. 2. Consumer behavior: empirical research - v. 3. Visioning the future - v. 4. International marketing - v. 5. Managerial marketing: the early years - v. 6.Managerial marketing: current thought - v. 7. Organizational buyer behavior - v. 8. Relationship marketing ER -