TY  - BOOK
AU  - Sheth, Jagdish N.
AU  - Krishnan, Balaji C., Ed.
TI  - Legends in marketing [8 Vol.]
SN  - 9788132103004
U1  - 658.80092 
PY  - 2010///
CY  - New Delhi
PB  - Sage Publications
KW  - International marketing
N1  - Contents: v. 1.  Consumer behavior: conceptual foundations  -- v.  2. Consumer behavior: empirical research  -  v. 3.  Visioning the future -  v. 4. International marketing  -  v. 5. Managerial marketing: the early years  -    v. 6.Managerial marketing: current thought  -  v. 7.   Organizational buyer behavior  -  v. 8. Relationship marketing
ER  -