TY  - BOOK
AU  - Holt, Douglas
AU  - Cameron, Douglas
TI  - Cultural strategy: using innovation ideologies to build breakthrough brands
SN  - 9780199587407
U1  - 658.827 
PY  - 2010///
CY  - New Delhi
PB  - Oxford University Press
KW  - Branding (Marketing)
ER  -