TY  - BOOK
AU  - Cadogan, John W., Ed.
AU  - Cadogan, John W., Ed.
TI  - Marketing strategy [6 vol.]
SN  - 9781848601178
U1  - 658.802 
PY  - 2009///
CY  - London
PB  - Sage
KW  - Marketing
N1  - v. 1. Marketing strategy's conceptual foundations: market orientation, the cornerstone of strategic marketing thought -- v. 2. Marketing strategy processes and tools -- v. 3. Marketing-mix strategies - product strategy and promotion strategy -- v. 4. Marketing-mix strategies - distribution strategy and pricing strategy -- v. 5. Marketing strategy organization and implementation -- v. 6. Evoking and emerging issues in marketing strategy
ER  -