TY  - BOOK
AU  - Donovan, Rob
AU  - Henley, Nadine
TI  - Principles and practice of social marketing: an international perspective
SN  - 9780521194501
U1  - 658.8 
PY  - 2010///
CY  - Cambridge
PB  - Cambridge Universitgy Press
KW  - Social marketing
ER  -