TY  - BOOK
AU  - Schmidt, Klaus
AU  - Ludlow, Chris
TI  - Inclusive branding: the why and how of a holistic approach to brands
SN  - 9780333980798
U1  - 658.827 
PY  - 2002///
CY  - New York
PB  - Palgrave
KW  - Business names
KW  - Branding (Marketing)
KW  - Trademarks
ER  -