TY  - BOOK
AU  - 
AU  - Baron, Steve, Ed.
TI  - Service marketing [4 vol.]
SN  - 9781849205740
U1  - 658.8 
PY  - 2010///
CY  - Los Angles
PB  - Sage
KW  - Service industries
N1  - Contents:Vol.1. The development of ideas for the marketing of services -- v. 2. The creation of the sub-discipline of services marketing -- v. 3. A focus on customer experience and the changing roles of customers and consumers -- v. 4. Towards a unifying marketing approach through service
ER  -