TY  - BOOK
AU  - Grunig, Rudolf 
AU  - Morschett, Dirk
TI  - Developing international strategies: going and being international for medium-sized companies
SN  - 9783642247248
U1  - 658.84 
PY  - 2012///
CY  - Berlin
PB  - Springer
KW  - Export marketing -- Management
KW  - International business enterprises -- Management
KW  - Strategic planning
ER  -