TY  - BOOK
AU  - Monroe, Kent B.
TI  - Legends in marketing  [7 vols.]
SN  - 9788132105183
U1  - 658.80092 
PY  - 2011///
CY  - New Delhi
PB  - Sage
KW  - Marketing
KW  - Pricing
N1  - Contents: V.1 -- Processing of price information / edited by Dhruv Grewal V.2 -- Comparative price advertising / edited by Albert J. Della Bitta V.3 -- The price-quality-value relationship / edited by Dhruv Grewal V.4 -- Price fairness / edited by Lan Xia V.5 -- Research in consumer behavior / edited by Monika Kukar-Kinney V.6 -- Models, theory, and methods / edited by Tridib Mazumdar V.7 -- Pricing management and practice / edited by Manjit S. Yadav
ER  -