TY  - BOOK
AU  - Hunt, Shelby D.
TI  - Legends in marketing [10 vols.]
SN  - 9788132105206
U1  - 658.80092 
PY  - 2011///
CY  - New Delhi
PB  - Sage
KW  - Pricing
KW  - Marketing
N1  - Contents: V.1 -- Marketing theory: the nature and scope of marketing / edited by Paul Busch V.2 -- Marketing theory: philosophy of science foundations of marketing / edited by Jagdip Singh V.3 -- Marketing theory: philosophy of science controversies in marketing / edited by Roy D. Howell V.4 -- Channels of distribution / edited by James R. Brown V.5 -- Macromarketing, ethics, and social responsibility: the development period / edited by Scott J. Vitell V.6 -- Macromarketing, ethics, and social responsibility: the research tradition period / edited by John R. Sparks V.7 -- Marketing management and strategy / edited by Rajan Varadarajan V.8 -- Relationship marketing / edited by Robert M. Morgan V.9 -- resource-advantage theory: the development period / edited by O.C. Ferrell V.10 -- Resource-advantage theory: the research tradition period / edited by Dennis B. Arnett
ER  -