TY  - BOOK
AU  - 
AU  - Kohlbacher, Florian, Ed.
TI  - The silver market phenomenon: marketing and innovation in the aging society
SN  - 9783642143373
U1  - 658.800846 
PY  - 2011///
CY  - Berlin
PB  - Springer
KW  - Marketing - Social aspects
KW  - Population aging -- Economic aspects
ER  -