Business-to-business marketing [4 vols.] - Ellis, Nick, Ed.; Tadajewski, Mark ,Ed. (Los Angeles Sage, 2010)
Contents: v. 1. Introducing B2B marketing -- v. 2. Channels, chains and inter-organizational relationships -- v. 3. Industrial networks and B2B marketing strategy -- v. 4. B2B marketing programmes.
Keywords: Industrial marketing