TY - BOOK AU - Ellis, Nick, Ed. AU - Tadajewski, Mark ,Ed. TI - Business-to-business marketing [4 vols.] SN - 9781849205467 U1 - 658.804 PY - 2010/// CY - Los Angeles PB - Sage KW - Industrial marketing N1 - Contents: v. 1. Introducing B2B marketing -- v. 2. Channels, chains and inter-organizational relationships -- v. 3. Industrial networks and B2B marketing strategy -- v. 4. B2B marketing programmes ER -